Toshiba Company in Malaysia Coursework Example | Topics and Well Written Essays - 2750 words

Toshiba Company in Malaysia - Coursework Example Toshiba is well known among domestic and business circles for products like laptops. After Dell, HP, Accer and Lenovo, Toshiba is the 5th biggest Laptop manufacturer in the world. II. Competitive Forces Model for Toshiba Toshiba’s product range is huge, starting from fluorescent lamps in 1939, Toshiba has come a long way over the past 70 odd years and has proven itself a worthy and tough competitor in almost all of the electronic and electrical industries. Toshiba is a competitor in most of the electronic industries, for example Toshiba manufactures video cameras for domestic use as well as surveillance cameras along with complete surveillance systems. Naturally it is not easy to compete with a company that has such a wide range of products, especially one that is continuing to grow and expand to a point when it will be intimidating and threatening for its competitors. Entrants: Toshiba has a long to do in the mobile market. A great marketing campaign has to be set by the comp any to take the market as Toshiba have in LapTop or computer market. Entry of competitors: it is not easy for a new competitor to enter the market for electronic goods because it is inhabited by organizational giants like Toshiba, Sony, Lenovo and many others. Threats of substitutes: yet again manufacturer substitution is probable but the possibilities are limited to the companies that are fully established with a large number of users who can help convince others to try out their products. Bargaining power of buyers Bargaining power of suppliers Rivalry among the existing players: naturally there is a strong rivalry between Toshiba and its competitors but Toshiba is a high profiled player in this arena. It has been around for quite long time and has continued to expand with time by introducing innovations in its products with a consistency that few can match. III. Competitors When it comes to manufacturing electrical goods, Toshiba has got a large number of competitors all over the world for example Toshiba has got giants like HP, Dell, Lenovo, Casper, Sony, Accer and Compaq as competitors in the manufacturing of PCs and laptops. Toshiba has all sorts of competitors in almost all parts of the world though their types and expertise varies. IV. Customers Toshiba has got a large number of customers all over the world which can be divided into three basic categories. a) Domestic consumers: Toshiba manufactures Laptops and netbooks, Laptop accessories, Televisions, Blue ray players, DVD players, HD camcorders, LED lightings, Air conditioning and heating devices for domesticated environments. b) Business clients: Toshiba manufactures copiers, printers, fax machines, scanners, electronic components, semiconductors, hard disk drives, laptop computers, Surveillance and IP video products, Liquid