Economic globalization and environment change Essay

Ever since the evolution of globalization, which began in 1990s, Asia and Europe have been benefiting with industrial success and economic development. As a matter of fact globalization is lead by United States under the leadership of WTO and United Nations. Globalization has developed a business network connectivity through Internet technology bringing global businesses to a single platform enabling exchange of goods, services and technologies. Globalization operates on predetermined success followed by global norms of business principles, bringing a change in global civil society at a macro level. Some of the benefits of globalization are, increased employment opportunities in computer technology, opportunities to commence new businesses, scope for finding new customers through Internet. Globalization is not similar to internationalization, which reinstate a fact that in order to encourage globalization, political and economic processes of nations also have to be globalized to be in tune with globalization. Globalization can be successful, only when a nation’s economic policies are globalized. This once again reinstates a fact that there is a clear and close interconnectivity between globalization and economic development of nations. Economic globalization expands businesses, industrial sector, technology sector, science and research. Economic development strengthens the financial capacity of nations whether it is through export of goods or by a rise in stock market. Certainly, there is a huge impact on global civil society who directly or indirectly, participate and reciprocate by contributing a portion of service to the nation. International global political economy (IPE or GPE) is it in any way related to globalization? In this regard, â€Å"It is generally agreed that the 1970s have seen fundamental changes in the way in which the international political economy is organized, leading to a more global approach both in IPE/GPE and environment†. (Strange 1996; Scholte, 1993; Mittleman, 1997, Lipschutz, 1996). Further, it is important to understand what the ‘global’ definition states. â€Å"the encompassing of the whole globe rather than just regions. Therefore, it would not be technically, geographically, or indeed spatially correct to use the term globalization for economic, social, or political phenomena that affect only part of the (inhabited) world, as many authors do indeed propose†. (Gabriela Kutting, 2004). The environmentalism celebrated its anniversary in the year 2002 conducted by United Nations Conference on Economic Development (UNCED) in Rio de Janeiro. This was followed by 1971 Earth Day which framed the importance of global civil society. And it was 40 years since Silent Spring (Carson 1962) began the consciousness-raising work that many now credit with the birth of environmentalism as a social movement in America. †( Sheila Jasanoff, Marybeth Long Martello. 2004) â€Å"The concept â€Å"global† in contemporary environmentalism remains in this respect as essentially contested as are â€Å"liberty† and â€Å"accountability† in democratic politics†. â€Å"For now the struggle to define â€Å"global† may be one of the best avenues we have for engaging in a meaningful politics of globalism. (Sheila Jasanoff, Marybeth Long Martello, 2004) Protecting environment is an important aspect in global perspective. Conservation of forests, protection of wildlife, natural resources, controlling population, construction of dams, transport and infrastructure of states, are some of the basic criteria of a well developed nation, for which governments allocate a portion of budget every year. Global warming is also due to the cause of excessive industrialization and industrial pollution. Glaciers are also one of the causes, to the rise of water level in seas and oceans, causing floods, cyclones or other natural disasters to environment. United Nations has particularly been following up with island states in order to minimize the impact of the UN Decade for Natural Disaster Reduction. In simple form to explain, economic globalization leads to emission of more hazardous industrial gas, green house gases and automobile pollution. As a result of this, the health of environment is damaged bringing new sicknesses and epidemics such as SARS to people. There is a particular concern in 21st century about protecting environment above the parameters of economic development through globalization. From the times of 1940, when the actual industrialization began in United States till the present date, when globalization and industrialization has reached its peak and is still growing at a robust rate, a significant concern has emerged about global warming and about emission of green house gases, the causes of which have to be dealt with on an emergent need, which if ignored, may further deteriorate environment in a vast measure. This discussion of economic globalization and environment change are affecting each other, and it is important to give due consideration to each issue as a separate identity i. e. economic globalization advantages, disadvantages and its impact. Similarly the changes in environment, its negative impacts and effects and how these can be prevented. Especially environmental system brings huge unforeseen losses, such as loss of human lives in Tsunami (2004), Katrina ((2005), epidemics and loss of industrial houses and businesses, and in view of these, funds for disaster management have to be adequately provided. A periodical report of economic globalization and its impact on global civil society and above all, environment change must be followed by United Nations, WTO and World Bank in order to monitor, organize globalization and environment. The present world population is crossing the limit of six billion, which reveals a fact that, it is important to protect environment for the safe and secured health of its people. Further economic development has further disadvantage with devaluation of currency and inflation. Globally accepted currency for exchange of goods and services is admittedly U.  S. Dollar. A nation’s financial strength is determined by its regional currency exchange with U. S dollar. When U. S. dollar is devalued, it has a greater impact on all those nations, which are in trade with United States. â€Å"At the beginning of 1970s, Americans faced two economic problems: declining competitiveness and rising inflation. In 1971, for the first time in the twentieth century, the United States posted a trade deficit, meaning that Americans purchased more goods from other countries than they sold to people living in those countries†. Robert K. Schaeffer, 2005) Further U. S spends huge amounts on wars such as Iraq (2003) and disaster management for Katrina (2005) which further adds to the deficit of U. S. budget. These unforeseen events, lead to an excessive monetary pressure on governments resulting in deficit budget and in slowing down the growth in economy, resulting in inflation. This further puts work pressure on workers of industries to produce more output as compared to the regular working hours. Whenever there is a crisis in government, the negative impact of crisis affects its population both financially and at emotional level. â€Å"On August 15, 1971, President Richard Nixon confronted both problems simultaneously. To improve U. S. competitiveness, he took steps to devalue the dollar in relation to currencies in Western Europe and Japan. And to fight inflation, he introduced price and wage controls, which were designed to limit wage raises and price increases. The Nixon shocks, as these were called in Japan, marked the beginning of U. S. efforts to solve two serious economic problems†. (Robert K. Schaeffer, 2005) There is financial crisis existing in all parts of the world. The World Bank and other respective regional Central Banks have been funding nations, to use funds in order to sustain financial crisis. Conclusion Protection of environment vis-a-vis economic development along with globalization are equally important for global economy whereas appropriate measures have to be considered.

Buyer behavior Essay

Blackwell, Miniard and Engel have proposed a very generic model of consumer problem solving in their text. The authors have related consumer decision making process as a goal directed problem solving process for consumers. By this we mean that when going for a decision or selecting between choices, a consumer is first exposed to a problem that creates confusion in his mind that what to think. This confusion and problem arises because there is a gap between his goals and the available services and products. In order to bridge this gap the consumer then takes help from the consumer decision making model and thus solves this problem by following a defined process. First of all the consumer recognizes a process and identifies for the differences between his ideal expectations and the situation and state of the product market. By using this problem solving process, Lamborghini can look into what are the main problems faced by consumers and potential customers in the market. Then it can come up with solutions in order to relate with the product, for example those customers who want speed with safety because they use this car for both family and status thus, Lamborghini can market this car as may be ‘safety with speed and status’ (Woodside 1992). After recognizing the problem the consumer then searches for a solution and thus he tends to seek information about substitutes. This is the time when the organization is expected to provide the customers with the information they need and thus leaving an image for them as the perfect solution to think upon. Lamborghini can also target these customers by providing its promotional material and text to corporate heads, business executives and people with heavy bank accounts in order to be the first to be in their mind. As the product is quite expensive, thus there is very less chance that any consumer would avoid considering the alternatives that are available in the market. This is the fourth stage of the consumer problem solving process where Lamborghini can provide the consumers with text and promotional material giving them a detailed overview of their product, its competitiveness and its edge over the other products. Then in the fifth stage the consumer buys the product and then makes further evaluation of the company and the product after the use of the product. By getting consumer feedback and providing after sales services, Lamborghini can come up with new strategies and ways in order to please its customers. As the product is designed for a very narrow based market, thus identifying different tastes, wants and preferences of consumers is very because they can subdivide under different categories. Each potential customer can be provided with information according to the subdivision he belongs to and thus more customers can be satisfied (Bettman 1975). There are a lot of levels in which problems are solved by the consumers depending on the effort they put in while deciding for a product that range from low involvement / low knowledge to high involvement/ high knowledge. There are 2 more levels in between these extremes. However in case of Lamborghini, as this product is a luxury item with a heavy price tag thus the consumers are highly involved. However as far as knowledge is concerned, there can be two cases, high or low, due to the two different target markets that we have already discussed. This is because corporate and status conscious customers want the best without having much knowledge about the performance about the running and speed of the car. The price tag and the brand does it all for them where as sports car lovers do take information into account to a great extent. Here below is a table that shows the difference in problem solving effectiveness of both the target markets. End Goal Considerations Decision Process Using a decision sequence model, such as SOSTAC, develop an appropriate communications strategy (including media and message) for this target market. A decision making model is a model that manufacturers use in order to devise a marketing plan that is strategically designed for ensuring maximum communication with the consumers which will in the end help in attracting more customers for the company. The decision making model that has been discussed in the research paper is known as the Sostac business model which stands for Current situation, Objectives, Strategy, Tactics, Actions and lastly the control of the firm over its operations in order to market its product in the most efficient way(Moner 1973). This model is closely related with the consumer buying and purchasing behavior because the methods of information collection and generating of information are designed in such a way they can be used to promote and market for the consumers, according to their tastes and preferences. This model also helps an organization to realize its own position in the market and identifies the weaknesses and strengths of the firm. Basically the main function of this model is communication. The company first acquires information from the consumers that includes their intentions, attitudes, objectives and behavior towards a certain product, and then the company communicates comes up with a market strategy and plan in order to highlight these demands of consumers in their product. The company has to gather information regarding itself as well in order to see what actually is the current position of the company in the market so that the strategies it comes up with can be designed in the similar manner? A small developing business cannot claim and adopt strategies of a well established running business. In the case of Lamborghini, we will conduct a SOSTAC analysis in order to analyze its true position in the market as well the strategies it can use to market its products. Situation: In this subhead, the company first analyses where it is now. Lamborghini has to analyze itself in the automobile in order to see how the industry, competitors and the consumers look up to it. For this the company should take into account three further concepts that include the Swot analysis, the pet analysis and its competitive position in order to construct the negative and positive side of the companies’ actual position. In the Swot analysis Lamborghini analyzes its strengths weaknesses threats and opportunities in the automobile industry and the consumer market. The strengths of the company are that it has been providing quality sports cars from a number of years and is known in the sports car industry in the world. Lamborghini is a brand name and it has many loyal rich customers who came back again and again for newer models. As the SUV that the company is producing is a very luxurious car and also very happy on products, thus it is easy for the company to target its potential market with few other sports car manufacturers. Competition in the sports car industry between these few players is quite intense because every company tries to focus on the small potential market for sports cars (Dhar 1997). This can be looked upon as weakness of the company from the external side because companies like Ferrari BMW and AUDI are also producing and marketing quality sports cars like Lamborghini. Also as the company is marketing a branded and a luxurious expensive car, it cannot flood the market by mass production and reduced prices. The reason behind this is that along with marketing for the SUV, the company also has to maintain its luxury brand image and the status of producing ‘A’ class cars. Thus they cannot fall below a certain standard to attract more customers. Opportunities for the company in this case are that more and more credit facilitation programs are being launched by banks and financial institutions as known as auto loans and thus the company can target even those customers who have recently been promoted to high salary jobs and thus have the ability to pay for the installments. Lamborghini is also providing such auto loans to customers as well in order to make availability of funds to them. Private franchise owners are also coming into the scene even from the developing countries and thus the company also sees great opportunities and potential in the markets of these countries, again targeting the top notch people of their society. TV shows like Top Gear and Red Line have also aired entire episodes on the performance and the characteristics of the car and has helped in educating them well about the car. Lastly, in the SWOT analysis, Lamborghini also faces threats from the external side as the industry is coming up with new technology in racing and there has been a race going in this regard. Also there is a huge cost of business also involved in research and development because the research and development going on in this field are one of the most advanced levels of researches ever.

Consistently Developing Knowledge, Skills, and Values

Consistently Developing Knowledge, Skills and Values An integral part of human is his continual development and his productivity towards excellence. It is said that knowledge is power. Yes, it is; but it should go along with one’s abilities and attitude in his life-long endeavour. Each of us should be honed to become a better citizen of our society—a true asset and a good leader who contributes to the betterment of our nation, but how?The big question lies on how we could open our eyes to the big changing world as we advance ourselves in every aspect of our lives. We have to be aware of the call for self-sustainability that will bring about mutual benefits to others. Let us take the influence of our good leaders like Mahatma Ghandi and Jawaharlal Neru as peace leaders. How about Theodore Roosevelt and Abraham Lincoln as America’s pride towards unification? Here, our national hero Dr.Jose Rizal exerted a lot of influence to us and they left an unwavering legacy. A ll these were a product of their consistent productivity that touched the lives of our people. Now you, as an ordinary citizen of our nation, could make a difference by stepping out to become a part of a successful country and by keeping yourself well directed and focused on your perceived goals towards continuous development for you and of what you could do to others.Remember that the hunger to learn, in varied levels, has always been part of your existence. The questions you encounter spring out from your intention and motivation to learn. With positive regard on every challenge thrown along your way, you must muster a needed degree of expertise and fuse it with an ample amount of experience to have the edge in acquiring and consistently developing knowledge, skills and values essential to progress in a rate that will quantify a person’s development.Therefore, whether you are teachers or students at schools, doctors or nurses in hospitals, and even organizers or judges in t his oratorical competition, 1) develop knowledge by welcoming and adding new pieces of information from all possible resources. Let it grow with an open yet analytical mind synthesizing old and new data along with current trends not allowing any room for stagnation. 2) Develop skills through constant practice aiming at accomplishing significant levels of precision and excellence. ) Align these ripening knowledge and advancing skills with values essential to the realities in life while keeping motivated. This is the very core of this subject. Without motivation that steers a person to achieve greater knowledge, information and ideas are insignificant. Guidance will point an individual to the right information, hence, feeding the soul strive to search for something of great essence to the society. His passion to learn and to grow makes him invest in developing knowledge, skills and values while harnessing his understanding on a culture that tends to evolve for greater good.One’ s thought process is the key factor followed by his interest in the subject on why and how he would retain information. An individual gathers ideas and confines the relevant and the ones with utmost value to their development. Once ideas have been proven effective in ways, he will deduct or resort to other processes in addressing future conflicts while tuning ways to consistently develop knowledge, skills and values.

Understanding the learning process Assignment Example | Topics and Well Written Essays - 2000 words

Understanding the learning process - Assignment Example Not being able to explain what one has learnt is a show of the lowest form of understanding. Application on the other hand is ability to put into practical use, the knowledge that an individual possesses. It could be the application of laws, principles or theories. Analysis is the display of one’s ability to set apart the structural parts of a given material in such a way that it can be clearly comprehended. In the analytical process, the purpose of each part has to be defined and the relationship between the individual segments explained. Synthesis lays emphasis on creativity which is the ability to put different parts of ideas to formulate new material. It trickles down to the communication and presentation of this new material. 1Evaluation is a process through which the worth of a material be it a report or a This segment addresses the learner’s emotions in relation to his/her learning experiences. The emotions could be in the form of the learner’s: attitude, awareness or interest in the subject matter. The emotions depend on how the learner receives the information and their willingness to participate. The involvement level is reliant on the learner’s compliance. Valuing of the learned material occurs when the learner can relate to the information given. Valuing is the aspect that enables the student to solve problems that may arise in a real life situation. Organization refers to a student’s ability to balance values and emotions. For example: enjoying liberties in a responsible manner. If the student is able to internalise the learnt values, then he/she can work independently at a professional level. 2 This domain is based on physical activities, harmonisation and use of motor skills. It dwells on precision, techniques and timing. Perception is a skill that involves the interpretation of non-verbal cues like in the case of an ambulance driver in an

Palliative Care Term Paper Example | Topics and Well Written Essays - 1500 words

Palliative Care - Term Paper Example In order for an individual to have a better experience, a holistic approach should be taken by the medical staff. The therapeutic intervention by nurses should address the following parameters; psychosocial, physical, cultural and spiritual. Several studies have been carried out that showed that nurses at times are unaware of the above mentioned parameters and are unable to entirely meet the needs of the patients (Aziz et al., 2012). Nurse Patient Relationship Evidence has been found that at times the patient’s quality of life may continue to deteriorate despite the fact that they have been admitted to palliative services early on in their illness. It was however discovered that the relationship between the nurse and the patient was the determining factor in the improvement of patient’s quality of life. This factor was found to create trust ad better communication between the two individuals (Aziz et al., 2012). The first aspect of palliative care that nurses should add ress is establishing trust with palliative care patients and their families in order to alleviate and reduce their worries towards the inevitable outcome of their terminal illness. Patients who are suffering from terminal illnesses often present certain symptoms of distress. However, these symptoms need specified management between each patient and this can be largely dependent on the cultural and religious views. These have been found to adversely affect the severity and nature of the symptoms if they are not addressed properly (Aziz et al., 2012). A nurse can familiarize herself with these aspects by better communication with the patient (Mok & Chiu, 2004). Despite the necessity to maintain professionalism, at times a nurse has to place the needs of a patient before her professional opinion .(Boog & Tester, 2008).Autonomy enables a patient to decide his or her medical care, and hence gives him the ability to refuse treatment. The intimate detail of this procedure may be altered de pending on the dynamics of the patient’s family (Boog & Tester, 2008). The nurses also have to address the emotional and physical burden that is placed on the patient’s family (Mok & Chiu, 2004). They need to create a supportive system which is addressed towards both the patient and his or her family. This has been found to be more effective by adopting good listening and communication skills. A study that was carried out showed that palliative care patients have a better quality of life when they are viewed as people separate from their terminal illness (Boog & Tester, 2008). The evident from this survey also states that the dying process can be made more bearable for the patient, family members and caregivers by nurses implementing the above mentioned attributes of palliative care (Aziz et al., 2012). In depth analysis of holistic palliative care Costello estimated that approximately one million people die every week. These figures further emphasize on the importance of palliative care in the community. The initial principles of palliative care emphasize on the care for any individuals facing the end of life. Therefore, these principles have been based on holism and looking at each individual as a whole unique entity. The model for this type of palliative care is known as the whole person care model and is popular among nurses worldwide. As mentioned above, this model creates a healing and nurturing environment which enables each individual to be

Term paper 2 Article Example | Topics and Well Written Essays - 1750 words

Term paper 2 - Article Example Introduction Nursing theory is essential to all nurses as they develop their knowledge through their extended studies and learn to evaluate the different cases they will encounter during their careers. Most notably, understanding ethics in nursing theory is also important as part of the evaluation process as concerns patients and their health. In a global society, technology and research knowledge are advancing at a rapid rate, and more so now than ever before, future nurses must engage in continual education and developing their theories of nursing. The term, ethical knowing, outlines the fundamental pattern of knowledge, theory and purpose in the business of nursing (Carper, 1978; Noureddine, 2001). Ethical Knowing It should be understood that while nursing goals and actions within the terms of ethical knowledge is evaluated within the framework of each medical case the nurse will encounter. While a simple solution might be viewed as obvious, in a further review of the circumstance s surrounding a case, it may be determined that another path of treatment would be far better for the patient rather than just the accepted book-learned course of treatment. In reviewing ethical knowing from a philosophical viewpoint and through terms of ontological and epistemological dimensions, the ontological dimension refers to ethical traits which nurses must possess – empathy and compassion. In the epistemological dimension, the moral validity of what nurses must be is to be truthful and maintain the confidentiality of the patient (Noureddine, 2001). Ethical theories encompass the deontological, utilitarian, right-based, intuitionist theories which are associated most often with ethics in nursing. Deontological, duty-based theories have four major principles: the personal liberty to act; doing no harm; action which improves the welfare of others; and justice in treating people equally and fair distribution of resources (Noureddine, 2001). Utilitarian theory is action-b ased with the outcome as the basis, which is also referred to as maximizing the good for everyone rather than addressing individuals. Right-based theories are more concerned with the individual as the center and protecting individual choice. Autonomy and self-determination are part of right-based theories. Intuitionist theories, on the other hand, put the elements of duties, rights and goals on the same level, and it is up to the nurse and her moral intuition to make the ethical decision for any particular situation (Noureddine, 2001). Yet, as nurses have discovered for themselves, occasional cases may show that two theoretical frameworks may apply, and determining the more salient resolution, becomes a dilemma for the nurse in the process of caregiving. Initially, nurses might question why there is such a thing as nursing theory and for those who are first encountering the concept of theory, the reaction is one of fear and trepidation (McEwen & Wills, 2010). The point for theory in nursing is that it educates nurses to think on a more evolved level which will assist them later as professional nurses in assessing individual cases. Theory can also be from outside of the nursing field when assisting in looking at and analyzing a case from all angles. Ultimately, theory is ‘guidance through interpretive assumptions, principles and propositions which help explain and

Celtic Rock Essay Example | Topics and Well Written Essays - 750 words

Celtic Rock - Essay Example While possibly a sub-genre of rock, and of straight forward Celtic music, the now bubbling genre of Celtic music cannot be ignored any longer. Often called Celtic punk, or even Irish or Irish punk, it is a sound among itself. The first band to mix these the music and sound of rock with the traditional instrumentation of Ireland and Celtic origin was the Pogues. Playing through the 1980s and the 1990s, the Pogues mixed the edge of rock and roll and the developing punk scene with tin whistles, accordions, and other traditional instrument. Unfortunately, the Pogues broke up in 1996. After many different line up changes, the Pogues started playing together again in 2001. The Pogues have released 14 albums to the day, including various EPs and â€Å"Best of† Albums(The Pogues). One of their hit songs, â€Å"Fairytale of New York† reached number 2 on the UK billboard charts in 1987, brining the Pogues to huge fame. After the breaking up of the Pogues, the door was opened for other such bands to come in their place. One such band was the Dropkick Murphys. Formed in the working class neighborhoods of Boston, the Murphys blended the same rock with Celtic music the Pogues had done earlier. Currently, the Drop Kick Murphys have release 5 studio albums, and have become famous for their St. Patrick Day shows ever year in Boston(The Dropkick Murphys). On the other coast of America, the seeds for Flogging Molly was being sown. Most date the band to 1997 with the release of "Alive Behind the Green Door"(a live album recorded in the bar where the band started), but Flogging Molly had been playing gigs every Monday night at Molly Malone's prior to that. Formed by Dave King, an Irish immigrant to American, the band mixed the traditional Irish sound with drums, electric guitar and bass. Asked about the band, singer Dave King says that ""If it didn't have mandolin, accordion, fiddle and whistle, it would be punk-rock, and if it didn't have guitar, bass and drums, it would be traditional Irish music. But it has both."(Flogging Molly Reviews). This statement shows the combining factor of the band musically. Starting with the 200 release of "Swagger", Flogging Molly started to bring their unique mix of music out of California. With a 4 year gig on the Warped Tour, Flogging Molly spread its seeds the way bands should, with constant and constant touring. Flogging Molly is still touring worldwide, and is expecting to release another album next spring. Flogging Molly has released, 5 studio efforts. 2000's Swagger, 2002's Drunken Lullabies, 2004's Within a Mile of Home(debuted at 24 on the billboard charts), and 2006's DVD/CD Documentary Whiskey on a Sunday (Flogging Molly). The most recent effort, Whiskey on a Sunday, is a DVD documentary into the formation and personal lives of the band. It really gives a homegrown feeling to the band, connecting all the fans with the band on a very personal level. It is this in separation of band from fan that makes Flogging Molly not only an amazing live act, but amazing people as well. The DVD also comes with a CD soundtrack, containing newly recorded acoustic tracks and live tracks. Flogging Molly is just wrapping up the SideoneDummy/Fuse College Tour, which brought them around the country with fellow label mates Zox and Bedouin Sound clash. Selling out all over the place, this tour is just another one of the measures that shows Flogging Molly's success. If the success of these bands is anything to judge, the overdone and the three piece basic band are over. People want something more, something much more fun and entertaining. Celtic Rock gives this to people, by giving them hard hitting fast paced rock, mixed with the dancing and jigging of Celtic melodies. Celtic Rock may be a new thing for some people, but for those who have seen Flogging Molly, Celtic Rock is as real as anything, and quite amazing

History 158 Mid-term Exam Essay Example | Topics and Well Written Essays - 1000 words

History 158 Mid-term Exam - Essay Example President William McKinley was known not to have taste for war, but the public opinion and the press proved to be a force that changed his mind and drove him onward. The violent aggression and conflicts in Cuba caused so much political and economic instability in the region. This was a cause to worry and it caught the attention of the United States which had long-held interest in managing the Western Hemisphere. The tensions between Spain and the United States had been gradually mounting for months. With the mysterious sinking of the battleship Maine in Havana harbor that killed 259 sailors and injuring 80, military intervention by the United States in Cuba became very likely. On the 11th of April 1898, President William asked for the authorization from the Congress to end the conflicts in Cuba between Spanish forces and the rebels. The United States wanted peace, tranquility and security of its citizens and the Cubans living on the island and the way to do it was to establish a stab le government which would oversee law and order maintained. McKinley was authorized by the Congress to use whatever military force deemed necessary to ensure Cuba’s Independence. ... On the 2nd of April 1917, President Wilson requested the joint session of Congress to declare war on Germany. His request for war was based upon Germany’s involvement in submarine warfare in the Mediterranean and the North Atlantic, and several attempts to get Mexico into an alliance with them against the United States. The U.S senate voted unanimously in support of war on Germany, Austria and Hungary on the 7th of December 1917 (Davis 68). Germany’s involvement in submarine attack on merchant and passenger ships was the primary driving force behind president Woodrow’s decision that led the US into World War One. President Woodrow had to balance issues regarding German’s submarines attacks as well as their numerous attempts to pull Mexico into an alliance against the United States. On the 19th of January 1917, the British intelligence had decrypted an intercepted telegram that had been sent by the German Foreign Minister Zimmerman. The telegram was sent to the Ambassador in Mexico and in it was the promise by German Government to help Mexico regain the territories it had surrendered to the US after the Mexican-American War. All that the German government wanted were the full support of Mexico in the war against the United States and its allies. Initially, the Britons had not shared the telegram news with United States officials mainly because they wanted to keep secret their ability to break the German’s code. Germany’s resumption of submarine warfare could not hold the secret back and the Britons decided to use the telegram to help sway public opinion and American officials to join the World War (Davis 73). Despite the shocking telegram’s news, President Wilson hesitated on

Case study chapter 10 Example | Topics and Well Written Essays - 250 words

Chapter 10 - Case Study Example Johnston’s problem (Shaw et al., 2012). Indeed, the hospital’s management takes the greatest responsibility for Dr. Johnston’s problems since it failed to institute relevant measures that would ensure responsible administration of the narcotics given their nature. It is prudent that drugs are prone to be abused and thus the hospital ought to have implemented more stringent measures that would curb any irregularities with regard on how they are administered by tracking who administered them and to which particular patient to enhance accountability. In that light, Dr. Johnston would not have gotten the opportunity to make irregular administration of morphine to patients and thus making it hard to get the chance to utilize the drug at will (Shaw et al., 2012). The management will argue that it has placed the relevant measures in monitoring the use of narcotics by the physician in charge having to sign the sheet on the lockbox to facilitate accountability in the administration of those drugs. The escapades of Dr. Johnston are out of unethical work practices in the sense that he had to under dose patients or at times not administer the drug so as to use it for his personal needs. That is uncouth, and the physician ought to be punished in accordance with the hospital’s professional work ethics (Shaw et al., 2012). Sometimes back my elder sister was sick, and we had to take him to a local medical center to receive medication. The physician who was in charge of attending her gave her an overdose of the medication and the next day my sister was worse than we had brought her there. When we tried to inquire because the situation we were told the condition she was in was quite stubborn but would normalize with time. However, we decided to transfer her to a higher ranking Hospital to receive specialized care. It is at this hospital that we were informed the medication she was given was overdosed thus causing the reaction. My

Chronic physical health problem Essay Example | Topics and Well Written Essays - 250 words

Chronic physical health problem - Essay Example The major considerations in primary prevention of health problems include applying efforts to prevent diseases before they occur and adoption of measures to protect ourselves and others from unhygienic lifestyle. Nursing community can be involved in primary prevention by raising awareness among the patients about healthy lifestyle and strengthening their abilities to cope with physical and environmental stresses. Secondary prevention revolves around detecting early symptoms, taking steps to shorten the pathological process, and restoring the normal patient’s normal state of life. Nursing community can get involved in this by being responsible enough to keep the record of all the laboratory investigations so that early symptoms could be identified. Tertiary phase of prevention is primarily based on making efforts to raise the functioning level of patients once the disease passes into irreversible phase. Nursing staff can play its role here by utilizing the clinical knowledge so that awareness could be raised among patients about how they can maintain their lifestyle within the constraints of the disability (Lundy & Janes, 2009, p.

Rebuttal Argument Essay Example | Topics and Well Written Essays - 750 words

Rebuttal Argument - Essay Example His work demands attention because the U.S. grading system receives criticism on a permanent basis due to problems of high school graduates who lack the competencies required to be successful in college and occupations. Knight’s claims are flawed because of the following reasons: he has a biased example, from which he bases hasty generalizations; he commits the ad hominem fallacy, when he judges students as generally self-entitled; and he uses the grading system as a red herring to the fundamental issue of the education system, which is raising student motivation and learning. Knight argues that the grading system is flawed because, based on his experience, since self-entitled students manage to get high grades with minimal effort, grades are no longer objective and accurate measures of competence. He exemplifies students, who choose easy teachers, or those who give high grades, though he focuses on students and their parents, who harass teachers to give these students higher grades because of self-entitlement. Self-entitlement means that because they passed exams and completed requirements, they feel that they deserve at least a B grade. Finally, Knight proposes comprehensive exams that have depth and breadth as a better measure of subject competencies. He states that the results of these exams should replace high school grades in college assessment processes and outcomes. Though Knight touches on some of the limitations of the grading system in his school, he has a biased sample, from which he bases hasty generalizations. His experiences with self-entitled students come from his own limited class interactions. Yet, he states categorically that this problem affects the entire country: â€Å"While I can only speak to grading practices at my school, I suspect that these concerns are endemic throughout high schools nationwide† (Knight). Though his experience somehow proves that grades are false indicators of competency for his class, he cannot say t hat his students represent the majority of American students. Because his sampling is biased, he cannot make the hasty generalization that grades are no longer objective and accurate measures of competence. Some students, who work hard for their grades and have learned competencies, are exceptions to his hasty generalizations. Aside from biased sampling and hasty generalization, Knight commits the ad hominem fallacy when he judges students as generally self-entitled, so their grades do not measure their competencies. He approaches the problem with the grading system from the assumption that self-entitled students have made it an unreliable performance measurement. He suggests that these students are cheaters and lazy in learning class materials; thus, their grades do not reflect their mastery of their subjects. He does not consider that several self-entitled students may actually have mastered their courses, but their levels do not fit the grades that they are demanding for. Some se lf-entitled students may have motivation problems only, not learning deficits. Finally, Knight uses the grading system as a red herring to the fundamental issue of the education system, which is raising student motivation toward learning. He blames self-entitled students, including the idea of self-entitled American culture, for poor learning among high school students. He does not co

The Representation of evil in Robert Louis Stevensons Dr. Jekyll and Mr. Hyde Essay Example for Free

The Representation of evil in Robert Louis Stevensons Dr. Jekyll and Mr. Hyde Essay In 1886, Robert Louis Stevenson published his short novel The Strange Case of Dr. Jekyll and Mr. Hyde. A recurring theme in the novella is that of evil, a popular subject in Victorian literature as it is such an interesting concept to interpret. The story was set in London, a city put across in the novella as being a dark, intimidating place (as most of the scenes were set in the night-time), and where otherwise respectable men and women indulged in evil activities such as gambling, sex, violence and drugs. Stevenson makes many references to the id and ego, which Sigmund Freud wrote about earlier in the 20th century. Freud believed that the id and ego were in constant battle with one another, the id being the unfettered self, and the ego a personality you project on society. The id very much represents the evil side of man in Stevensons novella, and this is shown when the respectable Dr. Jekyll takes the potion to release Hyde, his animalistic id. Stevenson was plagued by ill-health as a child, and was taken care of by a nurse. The nurse was a strong Christian, and thrust stories upon him of evil people burning in hell for eternity, and good people being taken to heaven. Stevenson disagreed with the belief that people were born either good or evil, rather that they were born as both. Sigmund Freud wrote that when a child is born, they are id-ridden, meaning that they demand instant satisfaction. He believed that as a child grows, their ego is formed around social morals, norms and taboos. Stevenson seems to suggest that as the ego suppresses the id, the ids affect on behavior becomes stronger, causing people to indulge in activities regarded as being evil. Stevenson also uses symbolism to convey evil. The doors used by Jekyll and Hyde are an example of symbolism. In chapter 1 The Story of the Door, Stevenson describes the door used by Hyde. The door, which was equipped with neither bell nor knocker, was blistered and distained. This immediately gives the image of someone who doesnt care about appearance or image. Mr. Hyde using this door shows that he isnt respectable and he needs to hide away. The location of the door also suggests the evil being hidden away, down a back alley, deep inside a persons mind. I dont believe Mr. Hydes actions are evil. By definition, evil actions are conscious decisions to have a negative effect on something, and that contradicts the whole concept of the id. The id is something that all humans are born with, and, as Freud wrote, does not have knowledge of good and evil, only that its desires demand instant satisfaction. What comes across to the crowd and audience as an evil action because no flicker of remorse is shown, is actually not intended. The first time we hear about him is when we are told of a madman knocking down a small child and walking straight over her. It sounds like nothing to hear, but it was hellish to see. It wasnt like a man; it was like some damned Juggernaut. The phrase juggernaut suggests Mr. Hyde is amoral, not evil. Hyde isnt bothered about who or what he hurts; he doesnt have a conscience to speak of. He never feels guilty of his actions. As he gets more out of control, he acts more like an animal, and quite insanely. And next moment, with ape-like fury, he was trampling his victim under foot. When Jekyll tries to control his evil side, after a while, it doesnt work because, as stated before, when the evil is suppressed it comes back more powerful than before. Jekyll starts to change into Hyde without taking the potion. Hyde is gradually taking over and Jekyll is becoming more evil. In chapter 7 we see this happening. Mr. Utterson and Mr. Enfield are standing below the window where Mr. Jekyll is sitting. Suddenly they see something which shocks and scares them; froze the blood of the two gentlemen below. They saw it but for a glimpse for the window was instantly thrust down, but that glimpse had been sufficient. This shows that Jekylls evil side is increasing with time and starting to control him. It also shows that Jekyll is becoming more dependant on the antidote to stop him becoming Hyde and to keep the evil in check, rather than before, when he was using it to isolate his evil side. Other characters always react with shock and horror to Mr. Hyde; this is because he is so repulsive looking and primitive. The image scared a lot of people and as Hyde is rude and unsociable no one likes him or is prepared to talk to him. I had taken a loathing to the man at first sight. His appearance and manner also provoked a bad reaction from people. He gave me one look, so ugly that it brought out the sweat on me like running. The haunting sense of unexpressed deformity with which the fugitive impresses his beholders. Jekyll is the only person who does not react with horror at Hyde. And yet when I looked upon that ugly idol in the glass, I was conscious of no repugnance, rather of a leap of welcome. This, too, was I. He realises that the man staring back at him from the mirror was himself in a different, more evil form. At the time Stevenson was writing the novella, people were very judgmental of those who looked different. This included people with all sorts of different disabilities, which are now widely accepted. Back then, these deformed people would have been shut away and often the public thought that only a deformed or evil soul could cause such deformities on the outside. These real, sadly common reactions from the late 1800s probably had a huge influence on the attitudes that Stevensons characters had towards Hyde in the book. The book seems to associate evil with animal quite frequently. This can be seen in the way the book describes how Hyde acts, but also in the way he speaks, often using the term hissed and croaked. In many religions, certain animals are associated with evil, like in the bible, where a snake was personified as Satan. This can be linked to the then recently published theory of evolution, which shocked many people. Darwins theory stated that animals evolved, rather than being created by god, which contradicted the heavily Christian Victorians beliefs. It seems ironic that Darwin was a man of the church, trying to prove religion right. It seems to me that Robert Louis Stevenson, while writing this novella, set out to make the repressed Victorian society think about its morals and beliefs, and, like many great writers, to challenge the public to think in a new way about themselves and the society they live in.

Difference Between Bully and Ring Algorithm

Difference Between Bully and Ring Algorithm Compare bully and ring election algorithm Choose or design an algorithms in distributed system is a big challenging issue since past until now. The big challenge is calls for a suitable, efficient and no error election algorithm. Nodes communicate with each other using shared memory and through or via message passing. Coordinator will be the key requirement for nodes to execute or run any distributed task effectively and smoothly. There will be no central controlling node exists in a pure distributed system, every node has to communicate other nodes in the network to make an important decision. During the decision process all nodes will not often make the same decision. All involve the decision-making process and communication between nodes time-consuming. When consistency is needed, among all the nodes Coordination among nodes becomes harder. The main purpose of the leader election is to choose a node as a coordinator. It will act as a leader and coordinate activities of the whole system. A leader in any leader election algorithm is usually chosen based on the node which has the largest identifier. The nodes will reach a state called as terminated state once the leader is selected. There are 2 states which are elected states and non-elected states in the leader election algorithms. When a node enters either state, it always remains in that state. The leader election algorithm has to satisfy liveness condition and safety for an execution. The safety condition requires that only one single node can enter the elected state and it will become the leader of the distributed system. The liveness condition states that every node will eventually enter an elected state or a non-elected state. There are many election algorithms been proposed over the years such as Bully algorithm, Ring algorithm, Chang and Roberts algorithm, Le Lanns algorithm, and Franklins algorithm. All these algorithms require nodes to be directly involved in leader election. Nodes will transmit the messages to one another for exchange information until an agreement is reached. Once a node is been selected as leader, all the nodes will acknowledge the role as that node as leader. Bully algorithm The algorithm was devised by Garcia-Molina in 1982. While one of the process notices that the coordinator is not active, crashed, or responding to requests, it will start an election. Process Q, holds an election as follows: -Q sends a message to all the processes with higher numbers to start the election. -Q wins the election and becomes coordinator if and only if no higher numbers responds. -If there is one of the higher-ups number answers, it takes over. Qs job is finish or done. A process can receive an Election message from any one of its lower-numbered nodes at any moment. The receiver sends a confirmation message back to tell the sender that it is active and will take over when an Election message received. If other processes do not respond, and there is only one then it will become the new coordinator. After that, it will send all processes a message to announce its victory and starting immediately it will be the new coordinator. If a process that was down before but come back up, it will hold an election. If it happens to be the highest-numbered process among other currently running processes, it will win the election then will become leader and take over the coordinators job. Process 4 holds an election Process 5 and 6 respond, telling 4 to stop Now 5 and 6 each hold an election Process 6 tells 5 to stop Process 6 wins and tells everyone Modified Bully Algorithm In Bully algorithm, the number of message be exchanged between processes is very high. Thus, this Modified Bully Algorithm been devised to reduce the heavy traffic in network. Besides to reduce the heavy traffic flow in network, the number of stages is decreased from at most five stages to at most four stages. The algorithm has following steps: 1st step When process Q notices coordinator had crashed, it will start an election. 2nd step Q will send Election message to all other processes with higher priority numbers when Q find out that the coordinator was crashed. 3rd step All the processes that receives message which with higher priority process than Q will send OK message back to process Q with its unique priority number. 4th step If no processes responses to process Q, Q will broadcast one Coordinator message to all processes to declare itself as a coordinator. In vice versa, process Q will select the process Q with the highest priority number as coordinator and then send to it the GRANT message. 5th step Coordinator process will broadcast message to all the processes and informs them that itself as a coordinator at this stage. 6th step After the process with higher number compare to coordinator is up, modified Bully algorithm is run immediately. It does not have the drawback of Bully algorithm which has high number of message passing. If a higher priority number process crashes after sending it priority number to Q, Process Q will send GRANT message to it meaning that itself is the highest process and Q waits for broadcasting coordinator message else it will continue run the modified Bully algorithm. After a certain time or period, process Q does not receives any Coordinator message, it will repeat the algorithm again. Thus, this algorithm is efficient and safe to use for select the coordinator. Figure 2 The modified Bully election algorithm Process 2 holds an election. Processes 3, 4, 5 and 6 respond, telling its unique priority number. Now 3 comparing the priority number and select the highest process (process 6) and send a message to its (GRANT). Process 6 tell to everyone that it is coordinator. Token Ring algorithm Token ring algorithm is totally different with Bully algorithm. It achieves mutual exclusion by creating a bus network of processes in distributed system. It does not have a real ring in the network but a logical ring is constructed with all processes and all processes are assigned a position in the ring. All the processes know who is before them and next after them in the line. Token Ring algorithm works: 1st step: Process 6 is down. 2nd step: Process 3 notices that Process 6 does not respond. So it starts an election, sending a message containing its id to the next node in the ring. 3rdstep: Process 5 passes the message on, adding its own id to the message. 4th step: Process 0 passes the message on, adding its own id to the message. 5th step: Process 1 passes the message on, adding its own id to the message. 6th step: Process 4 passes the message on, adding its own id to the message. 7th step: When Process 3 receives the message back, it knows the message has gone around the ring, as its own id is in the list. Picking the highest id in the list, it starts the coordinator message 5 is the leader around the ring. 8th step: Process 5 passes on the coordinator message. 9th step: Process 0 passes on the coordinator message. 10th step: Process 1 passes on the coordinator message. 11th step: Process 4 passes on the coordinator message. Process 3 receives the coordinator message, and stops it. Modified Token Ring algorithm This algorithm is modified from Token Ring algorithm. It is modified to reduce the number of message passing and additional message being sent to the elected leader. When the leader has crashed and been noticed by a node, it will send its ID number to the node next to it in the ring. It is not necessary for all nodes to send their IDs into the ring. The receiving node compares the received ID with its own, and forwards whichever is the greatest at this moment. But this comparison is done by all the nodes such that only the greatest ID remains in the ring. After that, the greatest ID will return to the initial node. It declares itself as the leader by sending a coordinate message into the ring if the received ID equals that of the initial sender. This method will dramatically reduce the overhead involved in message passing. Besides that, if there is many nodes notice the leader crashed or absence at the same time, only the message of greatest ID node circulates in the ring and it will prevent the smaller IDs from being sent message in the ring. Modified Token Ring algorithm works: Nodes 2 and 4 notice that the coordinator has crashed simultaneously They send their IDs into the ring The greatest ID always remain in the ring The greatest ID keep passing in the ring 5 is declared as the leader Advantages and limitation algorithms Bully algorithm and Modified Bully algorithm Both of these algorithms have almost the same advantages. They can always check the liveness of the leader by the assumption of message delivery. The process is chosen as the non-crashed process at the end of the run with the largest process number if no process is replaced. It is impossible for two processes to decide which coordinator among them is, since the process with the lower number will discover that the other exits and defer to it. However, Modified Bully algorithm has another advantage that Bully algorithm does not have. That is the lower traffic passing. It reduce the traffic in the message communicate passing compare to Bully algorithm. It does not let the lower numbered process involve in the election but just higher numbered process. It also will send a GRANT message to the process which wins in the election. Then the process which wins will announce the message that declares itself as leader to all the nodes. It is more less traffic flow in the process and it is much better than Bully algorithm. The Bully algorithm also suffers from many shortcomings. This algorithm is not guaranteed to meet the safety condition if processes that had crashed and replaced by processes with the same number. A process that replaces the crashed process Q may decide which has the highest number just as another process has decided that it has the highest number. Both of them will announce themselves as the coordinator in a same time. But unfortunately, there are no guarantees on message passing order, and the recipients of these messages may give out different conclusion on which is the coordinator process. The condition may be broken if the assumed timeout values turn out to be accurate. That means if the processes failure detector is unreliable. Token Ring algorithm and Modified Token Ring algorithm Token Ring and Modified Token Ring algorithm are having very special routing. It is totally different with the Bully algorithm. They know the process next to them and just passing the message to the process which next to them. It is much more simple compare to other algorithm. They just need to take the information from beside, add the value and pass to another side. The message passing traffic is very much lower than other algorithms. This is because they just pass the information to the next process after that no more communicate with other processes. This reason make the algorithm become much easier to carry out. Compare with the bully algorithm which need keep communicate with all the process, Token Ring just need the message passing around the ring and know all the information about which one process having the higher numbered process. After that, the process can decide after compare and get the highest numbered process. Then, it just needs passing a decision message around the ring to announce or declare the leader in the ring. Meanwhile, the token ring and modified token ring also have their different. Token ring needs add up the information when the leader is crashed or down. Then the message or information will keep pass and to next process and the process will add its own ID into the message and passed to the process next to it. It will keep on going until the message reaches the process which starts the election process. Hence, the process will compare the information then announce the new leader by passing the coordinator message to the next process and keep on passing it in the ring. But the modified token ring will have slightly different. When the process notice the leader is crashed and start the election, the information message passing will start. When the message passing in the ring, it will compare the results collect from the processes. In the comparison, the highest numbered processs ID only will remain stay in the information message. Those smaller numbered processes ID will be deleted or will not be put inside the information message. When the information message finish a round, it will straight away start announce or pass the coordinator message to all the process for the new leader been selected. It is much easier and simple for the information message. All the comparison will be done when the new ID want to add into the information message. It not just save the time and no need wait until the end just compares the information that get from all processes. It also make the information message smaller and the message passing consumed less time to pass to the next process. The limitations for Token Ring and Modified Token Ring algorithm are they both also consumed a lot of time in message passing. It needs to pass and get the information message. It will take a round to get all the information. For those smaller processes, they also need to involve in the passing message process even they also would not been selected as a leader. It will take much more time compare with other algorithms. After the leader had been selected, the coordinator message also needs to pass around all the processes in the ring. The coordinator message will not pass to all the processes at once but it will pass from one to another one. All these processes really consumed and waste a lot of time compare with other algorithms. Besides above limitation, the message passing around the ring sometimes also will miss. When the information or coordinator message passing around the ring, it will possible loss or miss out. After that, it need take time to been noticed and regenerate the information message passing. Hence, the message needs to restart pass among the processes. This make the process for the election for leader consumed longer than other algorithms. Algorithms analysis In modified Bully Algorithm, if a single node detects the coordinator is crashed, N (i) with an order of O (n) is obtained as follows: The order of message passing increase to O(n2) with fault tolerance as follows: Where i is the selected leader ID number. The bully algorithm against the Modified Bully algorithm has been plots for the case when one node notices that the coordinator has crashed. From the graph, the traffic for the Bully algorithm from the beginning is much higher than modified Bully algorithm. Hence it keeps decrease when the process ID noticed increased. Meanwhile, the modified Bully algorithm is having a nearly constant for number of message passing. This shows that the traffic in the modified Bully algorithm is much less than Bully algorithm. That means modified Bully algorithm is better than Bully algorithm and has lower traffic flow when election happens. In Token Ring algorithm, the number of message passed with an order of O (n2) is: For the modified Token Ring algorithm is: The number of messages passed reduced and the complexity is much lower. From the graph above, the number of message passing in the ring for the Token Ring algorithm keep increase when the number of processes notices that the coordinator has crashed. But for the modified Token Ring algorithm, the number of message passing in the ring has not much different compare to non-modified. This shows that the traffic flow in the ring for modified ring is much lower than non modified. Conclusion Leader election algorithms play an important role in distributed system. The modified Bully algorithm and Modified Token Ring algorithm are efficient and easier to implement in all cases if compare to the existing one. But, still need a lot of improvement have to be done so that the algorithms can be more safety and efficient in the electing the coordinator in distributed system.

A Midsummer Nights Dream Performance Analysis

A Midsummer Nights Dream Performance Analysis In A Midsummer Nights Dream- How would you perform the role of: Lysander (500 words) Demetrius(500 words) Helena(500 words) Hermia(500 words) Theseus(500 words) in order to convey interpretation of the role to your audience? A point to consider before bringing the individual character interpretations into play is how to contextualise the performances within the text as a whole. In other words, the characters are not mutually exclusive entities, rather, they are interactive and woven into the landscape of the play. Therefore, I would like to propose a general outline for the overall performance. There are many ways to perform ‘A Midsummer Night’s Dream,’ and the way I choose will affect elements of the characters. There have been many performances of Shakespearean drama, where the play is brought into the modern day. I however, would like to perform the play in its classic setting. I would like the play to retain its archaic time setting. It is a very self-reflexive play – it is a play about staging a play. This highlights the idea of drama at its root – the reheasrsal and work that goes into a play. I would like to leave the play in an olden day setting because it consolidates the idea of drama being detached from life through its artifice, and the play being set in a by-gone era further consolidates the idea of detaching drama from everyday life. (a)The first character I would like to look at is Lysander. He refuses to yield to Demetrius’s demand for Hermia’s hand, and risks the wrath of Theseus by eloping with Hermia. This demonstrates not only the depth of his feeling for Hermia, but also his conviction in his own beliefs, and the courage to carry out these beliefs. The comic arc of Lysander’s performance hits its climax after Puck has sprinkled the love potion into his eyes and he falls in love with Helena. I would perform the character with some hyperbole at this point, in order to convey the comic element of the text to the audience. The idea of Lysander challenging Demetrius to a duel in order to win Helena’s hand is an example of the excessive behaviour and heightened action that brings much of the comedy into the play. It is a humour that comes from the reversal of the natural order – Helena has gone from being desperately in love with Demetrius and being scorned by him to being the object of both men’s affection, for example. This reversal in the behaviour of Lysander is something I’d like to highlight in performance. I think a change in demeanor, and in vocal qualities could highlight this. At the beginning of the play, Lysander is portrayed as a romantic hero. I would convey this to the audience through his appearance; ideally, the role would be filled by a tall, handsome man. I would like him to wear a costume of light material – symbolising the innocence of the ‘true lovers’ (Hermia’s description of themselves). As I would like to keep the play true to its chromatic origins, I would like Lysander to wear a type of Athenean costume, which he could change when he enters the wood. I would like all the characters to change their costumes when they enter the forest, to represent the immense change in their environment. I would like him to don a more earthy, swarthy coloured robe, such as green, to convey the pastoral environment to the audience. I would like to focus on how the character of Lysander should be performed during the sequence in which he challenges Demetrius to a duel. The interpretation that I would like to convey to the audience is one of escalating absurdity, which contributes to humour. This would be done through the props, delivery, vocal quality, paralinguistic features and a demonstration of how Lysander relates to Demetrius in this section: Lysander †¦Helen, I love thee. By my life I do. I swear by that which I will lose for thee To prove him false that says I love thee not. Demetrius I say I love thee more than he can do. Lysander If thou say so, withdraw, and prove it too. (Scene III, Act II, lines 251-256) There is a strong sense of rhythm in these lines, and also rhyme, which contribute to the tension and sense of heightened action. I would like the actor to highlight the rhythm in his delivery. I would like Lysander to adopt a masculine stance, and to circle Dimitrius, expanding his movement around the stage, owning the stage, as it were, using the entire stage to convey to the audience that he feels he owns the space, as he prowls around it. (493 words) A character trait that emerges from the text is the point where he tells the infatuated Helena that when he says, â€Å"Tempt not too much the hatred of my spirit;/For I am sick when I do look on thee.† (Scene II Act I, lines 211-212). This utterance evokes a sense of his cruel nature, a pejorative view of Demetrius which is further consolidated when we examine the first first scene of the first act. When Lysander and Hermia are told that they cannot marry, Demetruis tells them they should let him have his â€Å"certain right.† (Scene I Act I line 92). There is subsequently a huge change in Demetruis when he falls back in love with Helena at the end of the play. This is indicative of a softening of his character – a change which I feel should be represented visually in performance. In order to convey Demetruis’s somewhat cruel, righteous nature to the audience, I think the actor should appropriate a certain demeanor. Body language could be used to demonstrate his confident, cocky side. For example, he could strut, use large gestures and also make use of all of the stage space – exercising his self imposed ‘right’ to the stage space in the same way that he wants to exercise his ‘right’ to Hermia’s hand. I would like his costume to be dark colours – such as a rich red – and flamboyant design, to contrast with Lysanders’. The vocal qualities should also demonstrate these traits. He only has two lines in scene I, act one, so it is very important how these are represented, as they will be the first impression the audience have of him. Demetrius’s lines are: Relent, sweet Hermia; and, Lysander, yield Thy crazed title to my certain right. (Scene I, Act I, lines 91-92) The way in which this line is performed is very important. As the tormented lovers, the audience feels very strongly for Hermia and Lysander, to whom the presence of Demetrius is an invasive one. I would therefore also like to convey to the audience this sense of invasion. When Demetrius says, â€Å"Relent, sweet Hermia†¦Ã¢â‚¬  I would like him to walk up to Hermia, and put his arm around her, caressing her with his other hand, turning them both away from Lysander. When he speaks to Lysander, Demetrius should keep his back to Lysander, but turn his head to face him, so that his line is like an aside, as if he does not respect him. The words ‘†¦crazed title†¦Ã¢â‚¬â„¢ should be accompanied by paralinguistic features, such as an outstretching arm to convey to the audience how much Demetrius does not want Lysander and Hermia to marry. Finally, the word ‘†¦my†¦Ã¢â‚¬â„¢ should be over emphasized to convey that Demetrius strongly feels that Hermia shou ld be his, whether she loves him or not, because of the wishes of her father. His character, and especially his behaviour towards Helana changes at the end of the play. Whilst in the earlier stages of the play, he is confident, using large gestures and a lot of stage space, at the end of the play, I would like him to express a more tender side to the audience, to convey the development of his character: That we are awake? It seems to me That yet we sleep, we dream. Do not you think The duke was here, and bid us follow him? (Scene IV, Act I, lines 192-194) This line should be used to convey character development to the audience as it contrasts so strongly with his opening line – the use of ‘†¦you†¦Ã¢â‚¬â„¢ in contrast to ‘†¦my†¦Ã¢â‚¬â„¢ for example. There is also a confusion in this utterance, which contrast with the confidence in the first lines. (566 words) Helena At the beginning of the play, Helena is portrayed as hapless; the scorned lover who has been wooed by Demetrius and then ignored in favour of Hermia. However, like Demetrius, Helena demonstrates a massive character development and transformation. Like Lysander, the arc of her character trajectory reaches its crescendo after Puck has sprinkled the love potion in Lysander and Demetrius’s eyes. When they both try to woo her, she feels they are mocking her, and gets angry. To best convey the transformation in her character between before and after the love potion has been dispensed, I’d like to consider how vocal quality and demeanor can be used in two of her utterances: Call you me fair? That ‘fair’ again unsay. Demetrius loves your fair. O happy fair! †¦Sickness is catching. O, were favour so, Yours would I catch, fair Hermia, ere I go. †¦O, teach me how you look, and with what art You sway the motion of Demetrius’ heart. (Scene I, Act I, lines 181-194) This except is from a long speech in which Helena proceeds to extol the virtues of Hermia, with whom Demetrius is infatuated. The key message I would like to convey to the audience from this speech is the idea that Helena is confused, upset and slightly jealous of Hermia. She is asking Hermia how she won the heart of Demetrius. In order to convey this dejection to the audience, I think the delivery of this speech should involve some rhetoric – while Helena is asking Hermia how she wooed him, and saying how fair Hermia is, my interpretation of this speech is that it is a melancholy meditation on the loss of her love. She is not looking for external answers, rather internal answers, and so it is questions she is asking herself. This could be expressed to the audience by the character of Helena distancing her self physically from the group – this would be a visual symbol of her isolation. Her demeanor and body language would be hunched and dejected, and her voice subdued a nd hushed The other speech that is a seminal moment in the performance of Helen is when she feels she is being mocked by the two men, and gets angry. Clearly her relationship with Demetrius is changed when he falls in love with her. While she may be unaware of it, the hierarchy of the relationship has been overturned, and she has now adopted a position of power. In her speech, she says: O spite! O hell! I see you are all bent To set against me for your merriment. If you were civil and knew courtesy You would not do me thus much injury. (Scene III, Act II, lines 145-148) This speech can be used to great effect to demonstrate the performance possibilities of this role. The demeanor and vocal qualities performing this speech would require differ hugely to the earlier one – with a louder voice, delivery directed at the other characters and inflated body language required. (493 words) Hermia Hermia is represented in the play as a strong, defiant young woman, prepared to take risks in order to fulfil her own desires. This is exemplified in her refusal to bow down to her father’s wish that she marry Demetrius. In the face of a death sentence, or life in a nunnery, she escapes with Lysander into the forest. Lysander’s love for Hermia, along with Demetrius’s desire, demonstrate that she is an attractive and desirable young woman. These are two important points I’d like to consider when constructing the performance of Hermia. I would like to convey to the audience her inner strength and determination, alongside her physical attractiveness. The notion of physical attractiveness could be conveyed primarily through costume and appearance. As Hermia is clearly a woman of considerable charm (illustrated when Helena asks her what charm she used to capture Demetruis’s heart), her costume should reflect this. As it is believed that she unwittingly won over Demetrius (this is an ambiguity in the text – it is possible that Demetrius loves her because her father is so impressed by him) I would also like to impress upon the audience a sense of naivete and innocence. The obvious symbolic colour of this is white. White would also look striking under the stage lights. I would use floaty fabrics for the costumes, such as organza, to communicate the ethereal quality of not only Hermia herself, but also the forest, and the magic contained within it. When Hermia leaves Athens and escapes to the forest, I would like her to adopt a robe over her dress, of green, to convey to the audience, through her change in costume, that a change is impending in the play. While the charm and beauty of the character of Hermia will be communicated visually, the inner strength and courage that I interpret as being key elements of her character, will be communicated through her demeanor. It is commonly understood in the study of body language that confident people stand up straight, unlike shy people, who hunch up, in a subconscious decision to take up less space. In this way, stage space becomes an important indicator of personality. I have mentioned before that I would, at certain points in the text like characters to use the whole space of the stage to convey a sense of confidence. I would like the performance of Hermia to adopt a comfortable use of the entire stage space. More specifically, I would like to refer to one speech that I feel is very important in the text, in Scene I, Act I, when Hermia is talking to Theseus with regards to her desire to marry Lysander: So will I grow, so live, so die, my lord, Ere I will yield my virgin patent up Unto his lordship whose unwished yoke My soul consents not to give soveregnity. (Scene I, Act I, lines 79-82) This speech is an important point at the text because Hermia makes clear her intentions to avoid marriage to Demetrius. It is a very dramatic, sensitive piece. This speech should be delivered with intensity, to convey to the audience the depth of Hermia’s feelings for Lysander. The performance should include some paralinguistic features such as moving around the stage, facial expressions and hand movements to express her feelings visually. (549 words) My understanding of Theseus is that he is a very complex character – there is conflicting evidence in the text as to his true nature. There is one utterance in the text that brings up questions regarding his true nature, when he is talking to Hippolyta and he says that: Hippolyta, I wooed thee with my sword, And won thy love doing thee injuries; But I will wed thee in another key: (Scene I, Act I, lines 16-18) My interpretation of this line is that Theseus raped Hippolyta. The implications of this in terms of how the character should be performed are vast. In much of the text, Theseus is represented as a pensive, thoughtful man. He kindly advises Hermia to â€Å"Take time to pause†¦Ã¢â‚¬  (Scene I, Act I, line 83) when discussing the situation with her father Egeus. This scene presents him as rational and kindly. The suggestion of rape in line 16 makes the line highly important, the suggestion I would like to convey to the audience is the idea that Theseus is warning Hippolyta. In bringing the issue of the rape to the forefront, he is reminding her of the power balance in their relationship. There is also possibly some penitence in this admission. This could be communicated to the audience through the use of certain vocal qualities, demeanor and stage space. I would like Theseus’s sense of power to be conveyed to the audience in a visual way, so he would deliver this speech standing, and walking around, whilst the character of Hippolyta would be sitting down. The discrepancy in their heights would be a visual representation of the hierarchy, which would further consolidate what Theseus was saying. This is such a patriarchal power play that props could be used to represent a sense of phallocentricity – such as a sceptre – a regal and phallic symbol. The use of this prop co uld convey to the audience my interpretation of Theseus as being the patriarchal and dominant force in the opening of the play. His kingdom is run on a set of rigid rules – for example, Egeus invoking the ancient law of Athens as Hermia wants to marry Lysander. This is in stark contrast to the forest – the mysterious, feminine arena which is the binary opposite of Athens. In terms of demeanor, Theseus should be calm, and considered in his movements. I would like his costume to be of dark colours, and of neat, clean lines. This operates in contrast to Hermia’s costume – the white of her costume is a symbol of innocence while the dark of Theseus’s costume is aligned with the dark side he hints at in this speech. (440 words)

Democracy In Ancient Greece :: Ancient Greece Essays

Democracy in Ancient Greece   Ã‚  Ã‚  Ã‚  Ã‚  The Greeks were very advanced for their time. They realized that they need a new form of government and they were able to invent the first democratic government in the world. The democracy that the Greeks came up with was based on two important factors. The first one was the population growth in Athens grew at a very fast rate. The second was the advocating of political, economic, and legal equality for all which some male citizens remembered from the living conditions in the Dark Ages. The Greek system of Democracy did have its shares of problems though.   Ã‚  Ã‚  Ã‚  Ã‚  The Greek system of democracy was ruled by a body of nine elected officials whom were called archons. These men who were aristocrats lead the government and had supreme control over all of the verdicts and criminal accusations in Athens. Problems arose when aristocrats become jealous of one another and rivalries ensued under the early stages of Athenian democracy. The result of this jealousy was the establishment of a code written by the appointed ruler Draco. This code of laws promoted stability and equity. These laws however did more to hurt the democracy of Athens than to help it. It seems that Draco wrote this code of laws in order to benefit himself rather than to benefit the government of Athens.   Ã‚  Ã‚  Ã‚  Ã‚  The democracy of Athens was used in many ways other than for what it was designed for. It was abused by many rulers of that time. They were concerned with their own personal growth and because of their greed and selfishness, they made laws and codes that would benefit their own personal gain. The results though have not always been as what they had expected to have been. Many of the lower classes were treated very unfairly and rulers lost popularity to the lower classes. Civil war was even about to break out at one point due to Draco's codes and laws.   Ã‚  Ã‚  Ã‚  Ã‚  When civil war almost broke out in Athens the codes and laws were once again revamped. This time a pathway was attempted to be laid down that would accommodate both the upper and the lower classes. In the end four classes were developed to rank the male citizens of Athens based on their income. The five- hundred-measure men, horsemen, yoked men, and laborers were the four classes that were devised by this new system of codes and laws.   Ã‚  Ã‚  Ã‚  Ã‚  In the Athenian society both the theories failed the men, and in turn the men failed the theories. Some of the theories that the rulers came up with

king mike :: essays research papers

Chapter 1 1)  Ã‚  Ã‚  Ã‚  Ã‚  The Four purposes of writing are to: inform, persuade, express oneself, and to entertain. To inform may be to further educate the reader on a topic of intrest such as taking care of pets. Trying to sway a reader on a topic such as wheather abortion is moral or not is an example of persuasive writing. Self expression is apearent in poetry along with personal essays. And any child who has ever been read to can tell you how entertaining writing can be. 2)   Ã‚  Ã‚  Ã‚  Ã‚  When writting a paper the audience is the most important thing to think about. You want to make sure the peice you are writting is not only entertaining to them so they will read it but also they can understand what you are trying to express. A third gradder would not be able to even comprehend, never mind enjoy a paper on quantum physics, nor would a physisist find much joy in reading See Spot Run . It is the audience that would be dictating what a good paper is and if they dont understand it they would most likely not like the paper. 3)  Ã‚  Ã‚  Ã‚  Ã‚  What is the audience’s educational level, age social class, and economical status? You don’t want to write on a topic that the audience will not or can not relate to whatsoever such as a 10 year old may not comprehend the stress of the great depression, they most likely just want to read to enjoy themselves.   Ã‚  Ã‚  Ã‚  Ã‚  Why will the audience read the writing? Is it to gain information, or be entertained, or maybe to try to understand a veiw on an issue that is presented. There neesd to be a purpose to all writing. If your audience wants to be informed then allow them to learn by providing details and well presented information.   Ã‚  Ã‚  Ã‚  Ã‚  How will the audience respond? If you have a hostile (opposing audience) then try to make your comments less agressive and follow them up with details and evidence to support your main themes. Having a neutral audience then you want to provide an effectively presented arument to persuade them to beleive in your veiws.   Ã‚  Ã‚  Ã‚  Ã‚  How much do they know about the topic? This will allow you to judge wheather you are saying too much or too little in your writting. If they have little to no knollage of the topic then be sure to explain things in great detail.

Country Music Essay -- Entertainment

The debate whether commercialism has stripped country music of its authenticity is one that requires further examination into who ultimately holds the power. The sometimes-drastic changes made in music leaves people questioning the tastes of consumers when in fact they are the bystanders of an overpowering industry. Fans are people who buy the albums, go to concerts, and request songs on the radio, not the execs that market the music, and yet their opinions/tastes aren’t taken into consideration. Fans carry a lot of clout in regards to what they define as commercialism gone wrong and acceptable country music. Despite what may seem fair, those who are financially invested in its success drive the commercialization of music. According to The Nashville Sound, markers that include â€Å"rural origins, stylized sets, seemingly spontaneous performance, accessible performers, and heartfelt songs can characterize country music’s authenticity† (13). The foundations of what country music has originated from are incorporated within these markers and are used to separate the real from the fake. Early country music was a means of coping with a life of work and worries; it also brought communities of the impoverished together in fellowship. The establishment of these markers glimpses into the culture and realities of many country music artists before their fame. Take for instance a family sitting huddled together on a porch on a cool summer evening listening to a family member play the banjo while another sings along. Everyone is enjoying and living in that moment and all worries are far from mind. Country music made people feel at ease and comfortable, it brought people back to their memories of the g ood old days. This is the way country music sh... ...ue. Consumers shouldn’t have to settle with music instead they should be enjoying it. In order to get the authenticity back within commercialized music it will only happen if people begin to realize the power that they hold. Once people start to realize that then the music that is produced, and sung will have a more significant affect on its listeners; music then can continue to be inspiring. Quality music is and will always be cherished more than mass-produced commercialized cacophony. Works Cited Jensen, Joli. The Nashville Sound: Authenticity, Commercialization, and Country Music. Tennessee: Vanderbilt University Press/ Country Music Foundation Press, 1998. Print Malone, Bill C. Country Music, U.S.A. Texas: University of Texas Press, 1985. Print Marcus, Greil. Mystery Train: Images of America in Rock 'n' Roll. New York: Penguin Group, 1985. Print

Customer Satisfaction of Fast Food Chains Essay

Therefore, this study suspects whether other important variables exist in fast food industry consumer behavior patterns to support this result. This study tries to combine variables that are related to fast food industry characteristics, such as consumption frequency, perceived price and convenience, to propose an integrated model of customer satisfaction and loyalty in the fast food industry, and apply relationship inertia as the mediator to discover the major factors that impact customer satisfaction and loyalty in the fast food industry. This study has collected 594 effective questionnaires and applied structural equation modeling (SEM) to verify the various path relations of the study model. The study result found that in addition to being positively impacted by customer satisfaction, customer loyalty will be impacted by customer relationship inertia more. In the relationship of customer satisfaction and customer loyalty, customer relationship inertia plays a key mediator. In addition, perceived price has a negative impact on customer satisfaction and relationship inertia. Convenience will enhance customer satisfaction. Consumption frequency will enhance customer relationship inertia. Finally, this study expects to provide the study result to the fast food industry as a reference for enhancing the customer loyalty strategy. Key words: Customer satisfaction, relationship inertia, customer loyalty, convenience, perceived price. INTRODUCTION The enhancement of national income and the change of consumption habits have resulted in the rapid growth of the market scale in the service industry. In 2008, the average ratio of the global service industry accounted for over 60% of the overall Gross National Product (GNP), the average ration for major developed countries reached over 70%, and at the same time Taiwan also reached 73. 2% (Central Intelligence Agency, 2009). Taking Taiwan as an example, the total turnover of food retail was NT$261. billion in 2001, NT$302. 7 billion in 2006, and NT$321. 7 billion in 2009 (Ministry of Economic Affairs, R. O. C. , 2010). This indicates that the business scale of food retail has the gradual growth trend every year in Taiwan, and its market competition will inevitably become more intense. The fast food industry is the representative food retailer type in various countries. The overall fast food market in the US is expected to grow in the coming years and will cross the US$17 0 billion mark by 2010 (RNCOS, 2009). Corresponding author. E-mail: m9019011@chu. edu. tw Tel: +886-2-28102292. Fax: +886-2-2810-6688. Cheng et al. 5119 The fast food industry in Asia’s major countries, such as China, Japan, Korea and Taiwan can also create a production value over US$1 billion every year (Report buyer, 2009). However, occasionally, there will be some negative food safety events, such as the frying oil containing arsenic, and the beef event (Taiwan news, 2010), which will impact the image and performance of the corporation. However, after the storm has passed, the sales performance of fast food industry can all rise rapidly. This result, in addition to the response management of when the industry has a great crisis, is also a worthy exploration issue of consumers’ purchasing behavior in the fast food industry. For the service industry, the cost of developing a new customer is at least 5 to 9 times the cost to maintain an old customer (Raphel and Raphel, 1995). How to enhance customer satisfaction and customer loyalty will be the important factor that impacts the operating performance of the food retailer. Past studies indicate that customer loyalty will be positively impacted by customer satisfaction (Fornell, 1992; Gwinner et al. , 1998; HennigThurau et al. , 2002; Terblanche, 2006; Hsu, 2008). However, Bruhn and Grund (2000) pointed out that the factors that impact customer loyalty may have some other important factors which are not included in the consideration. Some scholars found that when customers benefit from the past frequent consumption behavior, relationship inertia will be formed, and the past consumer behavior will be continued (Ouellette and Wood, 1998), then there will be no strong motivation to look for alternative plans (Colgate and Danaher, 2000), and the service provider can therefore maintain the current relationship with the customer (Gounaris and Stathakopoulos, 2004). In the study of Carrasco et al. (2005), it also verified that in the consumption of food and service, consumers have the inertia behavior. In addition, consumers will have the habitual repeated purchase behavior due to convenient purchase or other factors (Heiens and Pleshko, 1997). When competitors offer a lower price, it will enhance the possibility of the customer changing the purchase behavior (Wathne et al. , 2001), and also undermine the consumer’s consumption inertia for the original company. The study found that there are three issues existing in the studies of customer purchasing behavior in the fast food industry: (1) Why can consumers rapidly return in such a short period of time after a fast food industry negative news outbreak, or even not be impacted at all. Therefore, regarding the factors that impact customer loyalty in the fast food industry, in addition to customer satisfaction, are there any other important impact factors? (2) The fast food industry is different from the general food retailer. It has the characteristics of being rapid, convenient, and having a low price; however, the commonly seen customer satisfaction model (e. g. American Customer Satisfaction Index; European Customer Customer Satisfaction Index) cannot really present these characteristics. 3) Inertial behavior exists in the food purchasing behavior (Carrasco et al. , 2005). However, there have been no scholars who have applied it to explore the relation between customer satisfaction and loyalty in the fast food industry. It can be seen that there is an important study gap that exists in the exploration of customer satisfaction and loyalty in the fast food industry; therefore, it creates the motive for the study to explore this issue. The major study purpose of the study is to integrate the related variables of fast food industry characteristics, such as consumption frequency, perceived price and convenience, and propose a customer satisfaction and loyalty integrated model for the fast food industry, and apply relationship inertia as the mediator to find out the major factor that impacted the customer satisfaction and loyalty in fast food industry, with the expectation to provide it as a reference for the fast food industry in developing the improvement strategy of customer satisfaction and customer loyalty. LITERATURE REVIEW Customer satisfaction The primary task of a corporation is to create customer satisfaction. Profit is not the most important result; after all, it is only the feedback after satisfying the customer (Drucker, 1954). As long as the customer is satisfied, the corporation’s profit will relatively increase. Along with the more and more intense market competition and the rise of consumer awareness, customer satisfaction has a significant impact on corporate profits, and it can provide the future product or service quality of the corporation as a reference according the past consumption experience and assessment of customers. Therefore, customer satisfaction has become a recognized index which can be broadly applied in measuring customer consumption behavior. Customer satisfaction is regarded as customers can get more benefits than their cost (Liu and Yen, 2010). Different scholars’ definitions for customer satisfaction can be summarized as follows: Oliver (1981) thinks that customer satisfaction is the comments made by the surprising experience of product obtainment or consumption. Fornell (1992) pointed out that customer satisfaction is the overall measurement after a customer has purchased the product or used the service. It is the overall attitude created based on experience, which is the comparison of before (expectation) and after (feeling) the customer received the service (product). If the actual feeling after receiving the service exceeded the expectation before receiving the service, then the customer will be satisfied; if it is to the contrary, the customer will not be satisfied. 5120 Afr. J. Bus. Manage. In addition, Kotler (1997) thinks that customer satisfaction is a person’s happiness or disappointment, which is formed by comparing his/her perceived product performance (or result) and his/her product expectation. To be more specific, satisfaction is the function of perceived performance and expectation. Lin (2007) pointed out that good service quality will indeed satisfy the diversified demands of the customer, which means customer satisfaction is the overall assessment of products and services processed by customers according to the past experience. When the actual service result provided by the service provider is higher than the customer service expectation, then the customer will be very satisfied; if it is to the contrary, the customer will be very dissatisfied (Joewono and Kubota, 2007). In addition, Fornell et al. (1996) pointed out that the measurement of customer satisfaction can be divided into the overall satisfaction level of a customer on a corporation, the difference between expectation and actual feeling, and the difference between actual feeling and ideal perfect service (product). Combining all of the above-mentioned scholars’ dissertations, customer satisfaction is the result of comparing customer expectation and experience. Therefore, the study will refer to the perspective and measurement dimension of Fornell et al. (1996) as the basis for measuring food retailer satisfaction. Customer loyalty For the service industry, the cost of developing a new customer is at least 5 to 9 times the cost to maintain an old customer. If the customer loyalty can be increased 5% effectively, then 25-85% profit can be increased (Raphel and Raphel, 1995). Therefore, if the service industry wants to reduce the expenditures on money and time cost, it shall focus on maintaining customers, not obtaining new customers (Oliver, 1999). It will bring a long-term or short-term profit by maintaining a long-term relationship with the customer, because maintaining long-term relationship refers to keeping the customer and obtaining his/her loyalty (Ranaweera and Prabhu, 2003). It can be seen that the importance of customer loyalty establishment on the service industry operation cannot be understated. If the food service industry can keep the customer and make him/her a loyal customer, then it will also be able to bring long-term operating efficiency. Dick and Basu (1994) pointed out that customer loyalty can be divided into true loyalty, false loyalty, potential loyalty and no loyalty according to the strength level of the relationship between the personal attitude and repurchase behavior. Schneider and Bowen (1999) pointed out that customer loyalty refers to a customer’s possible repurchase behavior, and willingness to become a member of the service institution. Neal (1999) thinks that customer loyalty is the performance of a consumer still choosing the same product or service after comparing it with other competitor’s products with the premise that the competitive product can be easily purchased, and it will go through the four stages of perceived loyalty, emotional loyalty, intentional loyalty and action loyalty (Oliver, 1999). In the measurement of customer loyalty, Zeithaml et al. 1996) pointed out that the measurement items of customer loyalty in customer behavior intention include: repurchase after the price has increased (price tolerance), priority purchase and recommendation. Fornell et al. (1996) thinks that customer loyalty can be measured by the repurchase will and customer price tolerance. Gronholdt et al. (2000) pointed out that customer loy alty be constructed by the four measurement indexes of the repurchase will, the will of recommending the company or brand to others, price tolerance and cross-purchase will of the customer. Finally, the study mainly refers to the perspectives of Fornell et al. (1996) and Zeithaml et al. (1996) and the service characteristics of the food retailer to summarize the measurement method of customer loyalty in the behavior dimension of the four measurement indexes, which are repurchase will, recommending to others, price tolerance and priority repurchase. Relationship inertia Relationship inertia is a fixed consumption pattern. With all consumption, customers will purchase the same product because of habit, without the need to spend energy or time to think too much during the decision making process (Assael, 1998). The reason for this type of consumer purchasing the same brand or purchasing the same product repeatedly is that they feel comfortable due to not having to make new choices. When purchasing the same brand again, it can save time, and by being familiar with the brand, there will be no sense of difference, and also can reduce the perceived risk (Bloemer and Kasper, 1994). Dick and Basu (1994) pointed out that the false loyalty in customer loyalty has the characteristic of low preference attitude, and high repeat purchase rate, and inertia is a kind of false loyalty performance. In addition, Oliver (1999) pointed out that after the consumer decides to be on the relationship inertia track of action loyalty with a brand, then the previous assessment, trial and elimination in the consumption process can be removed, therefore, relationship inertia is the performance of action loyalty. Colgate and Danaher (2000) proposed that relationship inertia is the basis of human nature. When the customer is used to a specific thing, he/she will not have the motive that is too strong to look for alternatives plans, which means habit is an automatic behavioral tendency responding to a person’s past development (Limayem and Hirt, 2003). In other words, inertia is a specific future behavioral intension a person usually does and also Cheng et al. 5121 shows, which allows the current behavior to continue. Therefore people will continue and repeatedly do things in the way they are used to. Inertia is guided by rapid, easy, and the least attention grabbing perceived process, and can be a parallel processed with other activities, which does not have further thought or rational analysis on their behavior, and is just based on the habit (Ouellette and Wood, 1998; Gefen, 2003). After combining the aforementioned perspectives and the characteristics of food retail, the study defines the relationship inertia of the fast food industry customer as: customers often form a dependent and characteristic relationship with a specific food or service quality with their own habit factor. They will not have a motive that is too strong to look for alternative food service. Gremler (1995) defined relationship inertia as the inertial behavior during repeat purchase of consumers avoiding decision making and having high-repeatable visits. Therefore, â€Å"If there are no other reasons, the original store service will still be chosen†, â€Å"Unless I’m not satisfied, the original store service will still be chosen†, and â€Å"It is most unlikely for me to shop in the store† are used to measure relationship inertia. Carrasco et al. (2005) applied Panel data to view whether the customers’ consumption behavior has inertia, and found that indeed there is inertia behavior for consumers in the food and service consumption. From the abovementioned studies, the study refers to the perspectives of many scholars (Gremler, 1995; Gefen, 2003; Carrasco et al. , 2005) and combines them with the consumer characteristics of the fast food industry, and derived five items to measure the customer relationship inertia of the fast food industry. The items are respectively the fast food store visit inertia, familiarity, impression, will of continuous selection and will of enjoying to consume in this store. characteristics. It can be known from the abovementioned scholars’ perspectives that past frequency is often applied in measuring customer behavior intention, and to further understand consumer future behavior intention. With the frequency exploration of the abovementioned scholars, the study will apply the store consumption frequency at a specific time to measure the food consumption frequency. Perceived price Since the operating environment of the service industry changes rapidly, service industry suppliers often apply the method of reducing service quality to correspond to the dilemma of little profit, which therefore results in the lose-lose predicament of consumers and suppliers. From the consumer perspective, price is the amount which needs to be paid for the consumer to obtain the product (Hawkins et al. , 1983), or the price that the consumer must give up or sacrifice to obtain a product (Zeithaml, 1998).