How do affect and emotions influence decision making processes and how Essay

How do affect and emotions influence decision making processes and how might this in turn influence the design of a specified in - Essay Example If the situation is dangerous or bad, the brain induces a negative action to counter the bad feeling. Visceral level of the brain is captured by high arousal or increased adrenaline rush that is associated with danger. To most people visceral levels dominates reflective level of the brain. A behavioral level of the brain is concerned with daily behavior of an individual and is often unconscious. It is associated with effectiveness and pleasure of doing or using something. This level of the brain can be enhanced or inhibited by the reflective layer of the brain but it can influence the visceral level. The third level of the brain is reflective level. Reflective level is contemplative and concerns itself with rationalization and intellectualization. It does not control the behavior directly because it does not have direct access to sensory input. It controls behavior indirectly by influencing the behavioral level of the brain and competes with visceral level. Affect and emotions are cr itical in decision making. This is because they influence decision making process in various ways. People make decision based on both immediate and expected emotions. First, immediate emotions affect decision on the basis of good or bad experiences at that particular time when decisions are made. Immediate emotions are affective and affect decision making directly or indirectly. Decision making can be influenced directly as they are made. For example, if a person feel fearful at a time when he or she makes decision concerning his treatment approach, he or she is likely to choose a less risky treatment approach even if the most risky option has better results. Emotions can also affect decision made indirectly by changing desirability or probability expectations of an anticipated future result. For example when a patient is feeling happy, he or she is likely to choose a riskier treatment option that has better future outcome as compared with the less risky outcome with poor future out come (Kattan and Cowen, 2009). Immediate emotions are considered affect program emotions. They disrupt current actions and cognitive inputs making a person to alter his or her actions. Immediate emotions that influence decision making are categorized into negative and positive emotions. Negative emotions include anger, hate, anxiety, fear, worry and stress. Negative emotions make a person feel out of control. If a person has negative emotions, he or she is likely to make pessimistic, radical and aggressive decisions. Positive emotions include happiness, love, kindness and security. A person with positive emotions is more likely to make optimistic, cooperative and mild decisions. Immediate emotions change outcome or probability perceptions as well as the quantity and quality of processing relevant facts and signs for decisions. Secondly, expected emotions influence decision making. The emotional outcomes associated with a given decision affect decision making process. Often, people s elect actions that minimize negative emotions and maximize positive emotions. For example, a patient suffering from prostrate cancer may choose radiation treatment over surgical treatment because surgical treatment is likely to make him impotent. How it influence the design of specified interactive media production First, knowledge is embedded on human emotion, motivation and cognition space. As a result, the knowledge that is embedded in human emotion dictates persons’